LinkedIn Campaign Manager: Hoe en waarom werkt het

To get the attention of the right target group in a short period of time a sponsored message in the timeline on LinkedIn is an excellent tool. 

Setting up a targeted promoted campaign on LinkedIn aims to generate leads or recruit new colleagues for your organization. After the marketer has designed the ad or lead plan you can get started here. 

You set up the campaign after which it is activated, starts running and you can monitor the results. It is always possible to adapt, adjust or stop the campaign. But first set it up! You will be coached on a detailed campaign plan in which the following steps are taken: 

  • Determine the right ad format for the target
  • Setting up a detailed target group
  • A/B testing
  • Adjusting the expected reach
  • Setting ad budgets
  • Create and place advertisement(s) 

In…

To get the attention of the right target group in a short period of time a sponsored message in the timeline on LinkedIn is an excellent tool. 

Setting up a targeted promoted campaign on LinkedIn aims to generate leads or recruit new colleagues for your organization. After the marketer has designed the ad or lead plan you can get started here. 

You set up the campaign after which it is activated, starts running and you can monitor the results. It is always possible to adapt, adjust or stop the campaign. But first set it up! You will be coached on a detailed campaign plan in which the following steps are taken: 

  • Determine the right ad format for the target
  • Setting up a detailed target group
  • A/B testing
  • Adjusting the expected reach
  • Setting ad budgets
  • Create and place advertisement(s) 

In the first part of the training on November 8, you will learn all the ins and outs of promoting messages. Which campaigns are smart to use, how to make sure you keep a grip on the budget and how to create content that works.  

In the second (online) part on November 29 we will extract data from your existing campaign. How to interpret this data and use it to fine-tune your campaign so that you get even more out of it.

When

  • Tuesday the 8th of november 2022 from 09:00 to 12:00
  • Tuesday the 29th of november 2022

Location