Leadership with commerce and marketing
Guest speaker Jan van Setten will tell you in this inspiration session how successful leadership, customer focus and organisational change contribute to your commerce.
Marketing and sales, although different fields, cannot exist without each other. For good sales, you need a good combination of marketing and sales. The aim of marketing is to acquire and keep your customers, with the right sales technique you ensure that purchases are actually made by your target group. With marketing, you address as large a target group as possible and sales makes it personal again, if applied correctly.
Jan van Setten is a sought-after speaker and best-selling author. He provides insight and inspiration on (personal) leadership, customer focus and organisational change. As a commercial and general manager, he gained a lot of practical experience and knowledge at large companies such as Nestlé and Alcoa.
Programme
14.30 Walk-in with coffee & tea, delicacy in the Koning Willem II Stadium
15.00 Opening and welcome by programme manager Helga Meijer
15.10 …
Marketing and sales, although different fields, cannot exist without each other. For good sales, you need a good combination of marketing and sales. The aim of marketing is to acquire and keep your customers, with the right sales technique you ensure that purchases are actually made by your target group. With marketing, you address as large a target group as possible and sales makes it personal again, if applied correctly.
Jan van Setten is a sought-after speaker and best-selling author. He provides insight and inspiration on (personal) leadership, customer focus and organisational change. As a commercial and general manager, he gained a lot of practical experience and knowledge at large companies such as Nestlé and Alcoa.
Programme
14.30 Walk-in with coffee & tea, delicacy in the Koning Willem II Stadium
15.00 Opening and welcome by programme manager Helga Meijer
15.10 Hrs College tour by Jan van Setten
16.45 Closing and on to drinks!
You can register via the website.
When
- Thursday the 23rd of november 2023 from 15:00 to 17:00