Linkedin Lead Generation through Social Selling!
This workshop is offered by entrepreneurial advice from the municipality of Tilburg and will be conducted by Elton Backx.
True 'social sellers' use the web and social media to manage and identify current and prospective customers by listening, connecting, engaging and sharing relevant information.
The guiding principle of social selling is therefore simple: It's not about who you know as an entrepreneur, but who knows the services you provide as an entrepreneur!
Programme:
- Approaching potential new customers through social selling;
- Creating target list of potential customers (using Sales Navigator);
- Moving from push to pull strategy to acquire new customers;
- Advanced search using Boolean method on job titles, keywords in industries;
- How to turn 2nd-line into 1st-line connections;
- How to approach customers in both a hard direct and a soft way;
- How to positively influence your relationships online through content and connection;
- Difference between high-end and low-end content;
- Frequency of posting and interaction;
- The importance of using the right hashtags;
- Pr…
True 'social sellers' use the web and social media to manage and identify current and prospective customers by listening, connecting, engaging and sharing relevant information.
The guiding principle of social selling is therefore simple: It's not about who you know as an entrepreneur, but who knows the services you provide as an entrepreneur!
Programme:
- Approaching potential new customers through social selling;
- Creating target list of potential customers (using Sales Navigator);
- Moving from push to pull strategy to acquire new customers;
- Advanced search using Boolean method on job titles, keywords in industries;
- How to turn 2nd-line into 1st-line connections;
- How to approach customers in both a hard direct and a soft way;
- How to positively influence your relationships online through content and connection;
- Difference between high-end and low-end content;
- Frequency of posting and interaction;
- The importance of using the right hashtags;
- Promoting posts using LinkedIn Campaign manager.
During this workshop you will need a laptop or tablet, bring it with you! After the workshop you will receive a manual and a hand-out of the presentation.
You can register via the website.
When
- Tuesday the 3rd of october 2023 from 09:30 to 12:30