Corné Geerts, owner of paint wholesaler VVBHUSAN and Sikkens Zuid Oost, plays the leading role in a local campaign of Rabobank Tilburg and surroundings. The campaign, which is based on real customer stories, tells the story of this Tilburg born entrepreneur.
Source: Rabobank Tilburg and surroundings
Two short films
In two short films you get to know the entrepreneurial story of Geerts. You will see how the socially involved entrepreneur creates a colourful future for his company, his family and the neighbourhood. The campaign also shows how business and private finance go hand in hand and what role the Private Banking and Corporate Account Managers at Rabobank play in this. The films can be seen on rabo.nl/tilburg/klantverhalen.
Special social collaboration
During the creation of the campaign, a special social collaboration arose. In order to bring Corné's story to life, the companies came up with the idea of brightening up a wall in Tilburg with environmentally friendly paint from VVBHUSAN. ContourdeTwern brought the companies into contact with Fatima Primary School where Geerts, together with the children of the school, placed a beautiful work of art, designed by Tilburg artist Joep van Gassel, at the school.