Tilburg Termeer Group acquires Sissy-Boy
The family business Termeer Groep takes over the shops of Sissy-Boy. Earlier this week, the fashion and lifestyle brand, with 45 stores in the Benelux, was declared bankrupt. Last Saturday, the trustees of Sissy-Boy reached an agreement with Termeer Groep about the relaunch.
Termeer Groep, headquartered in Tilburg, says in a statement that it wants to further strengthen the core of the Sissy-Boy brand within the family business: "The goal is to retain as many jobs and shops as possible. The family business has been operating under the Sacha brand since 1909 in the fashion world with shoe shops of the same name. Fourth-generation CEO Ward Termeer believes that by complementing the shoe brands Sacha and Manfield with the fashion and lifestyle brand Sissy-Boy, the group is strengthening its position. "Family businesses are the backbone of our economy. By integrating Sissy-Boy into our family, we want to restore the strength and potential of the brand to the right breeding ground," says Termeer.
Sissy-Boy
The Dutch retail chain Sissy Boy was founded in 1982 and is best known for its collection of clothing and home accessories. The company has about 45 own stores in the Benelux and has a webshop. More than 600 people worked at Sissy-Boy.
Beautiful future
According to him, Sissy-Boy will play an important role in the changing market and the growth of online shopping. "Retail is more than ever about customer experience and surprising customers with your products and services. Sissy-Boy is a clear example of this. A beautiful brand, with a clear story and from now on a bright future", says the top man.
(Source: BD & Parool).
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